Silvia Bueso is a speaker, trainer, and mentor, and the creator of “The Art of Asking”, a method that teaches how to ask with confidence and assertiveness in order to achieve goals. This methodology is reflected in her books: “The Art of Asking to Achieve Your Goals” (Ed. Culbuks) and “From Giving It All to Asking for Whatever You Want” (Ed. Planeta. Libros Cúpula).
Silvia Bueso supports non-profit organizations such as NGOs, foundations, universities, hospitals, and cultural projects, as well as entrepreneurs and companies, helping them achieve better results in fundraising and soulful selling through a strong value proposition and a winning elevator pitch.
Objectives (What did the client want?):
- Bring scientific backing to “The Art of Asking”.
- Gain media coverage to raise awareness of both her brand, her philosophy, and her way of understanding the concept of “asking”.
- Have objective data and materials that could be used beyond the study itself, such as on social media, talks, and other formats.
Approach (How did we help?):
- We proposed the development of a study designed to collect data through a survey that met minimum statistical requirements and added value to the information gathered.
- We took part in the design of the questionnaire, reviewed the testing process for collecting responses, and analyzed the data obtained for both markets (Spain and Latin America).
- We prepared the content of the report to be designed in its versions for Spain and Latin America, and provided recommendations regarding the visual design.
- We wrote the press releases with the conclusions of the barometer, distributed them to national media outlets, and carried out follow-up actions to increase media coverage.
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