New travel and tourism clients for PR in Spain

Real celebrates its second anniversary with new travel and tourism clients for PR in Spain. Last May, the agency begins to work with new accounts in the travel sector such as Tokyo Tourism Board, the cosmopolitan city that embraces tradition and modernity, and the Rueda Wine Route, the Castilian-Leon destination known for its wine, its gastronomy, its landscapes and their heritage. Both destinations trust Alba Prieto and Sergio Flecha to manage their communication with the media at a national level with the aim of increasing their visibility among travelers.

Other tourism clients

These two clients add to the current portfolio of the agency, which already works with another national destination such as Destino Vera, a municipality in Almeria focused on a slow tourism offer; Brindos,Lac & Château, a luxury hotel in the French Basque Country with a private lake and floating rooms; as well as Caoba Hotels, the first platform to combine unique accommodations around the world. Real, in addition, has just finished a project for Ibiza Travel that consisted of a roadshow through 6 Spanish cities and with which the agency brought together more than 400 travel agents. And in the last edition of Fitur 2023, it was the agency that once again supported the Jordan Tourism Board in its marketing and communication actions.

Optimistic outlook 

The agency’s growth is due to several factors such as professional relationships with some tourism brands, client recommendations and collaboration with other boutique agencies to manage various projects.

This is the case of Argentine Beef, a brand for which Real has carried out two actions in the national market in collaboration with the Argentine agency Licere International PR; and Destino Vera, which works hand in hand with GoodCompany, a marketing and advertising agency in Seville.

For his part, Sergio Flecha, co-founder of Real, points out: “We have had various ways of getting clients, even contacting them after seeing an ad on Instagram. But the collaboration with other boutique agencies complementary to our communication service seems like a great way to exploit and that can make us grow both in clients and in billing above what was initially planned for this 2023”.